鸣鸣很忙正在向7-Eleven进化？

Core Viewpoint - The company "鸣鸣很忙" is focusing on expanding its product offerings, particularly in the fresh food category, to enhance competitiveness against convenience stores and drive sales growth [1][2]. Group 1: Expansion Strategy - "鸣鸣很忙" plans to introduce a fresh food section in its stores, including items like steamed products, fried foods, and grilled sausages, aiming for a trial run as early as March [1]. - The company is set to launch a dual-brand 3.0 store model by 2025, which will include a wider range of products such as daily necessities, stationery, and baked goods, alongside fresh and frozen food sections [2]. - Currently, "鸣鸣很忙" operates over 15,000 stores, with a balanced distribution between its two brands, "赵一鸣零食" and "零食很忙" [2]. Group 2: Operational Efficiency - The company employs over 11,000 staff members, excluding franchise employees, with a total approaching 110,000 when including franchise workers [3]. - "鸣鸣很忙" adopts a strong control franchise model, requiring potential franchisees to undergo thorough training and evaluation before signing agreements [4]. - The company has established a unified management system for its dual-brand franchisees, allowing for streamlined operations and training across both brands [5].