日本智能手机销量在 2024 年同比增长 7% ，预计 2025 年将持续强劲增长

Core Insights - The Japanese smartphone market is projected to grow by 7% year-on-year in 2024, driven by economic recovery, rising wages, and stable import prices [1][5] - Apple maintains the largest market share in Japan, with strong sales of the iPhone 16 series, although overall sales are expected to decline by 3% due to weakened demand for older models [3][5] - There is a strong demand for mid-range smartphones, benefiting brands like Xiaomi, OPPO, Sharp, and FCNT [3][5] Market Overview - The Japanese smartphone market is recovering due to stable economic growth and increased consumer spending [1][5] - The high-end market continues to grow, with Apple leading, while local brands like Sony are focusing on premium products [3][5] - The demand for affordable smartphones is driving growth for several brands, indicating a shift in consumer preferences [3][5] Future Outlook - The market is expected to continue its growth trajectory in 2025, supported by rising household incomes and economic recovery [7] - The introduction of the iPhone 16e may further boost Apple's growth in Japan [7] - However, strict regulations on smartphone subsidies by the Japanese Ministry of Internal Affairs and Communications may pose challenges to growth [7]