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“隐形冠军”汉朔科技新股申购:年营收复合增长超五成,市占率全球前三
21世纪经济报道·2025-02-28 07:49

Core Viewpoint - The article highlights the transformation of retail through electronic price tags, emphasizing the significant growth potential in the digital retail sector, particularly focusing on HanShuo Technology as a leading player in this market [2][5][11]. Group 1: Company Overview - HanShuo Technology, founded in 2012, has become a prominent player in the electronic price tag market, achieving a market share of approximately 62% in China and around 28% globally in 2023 [4][5]. - The company plans to issue up to 4,224,000 shares to raise 1.182 billion yuan, with projected revenue growth from 1.613 billion yuan in 2021 to 4.486 billion yuan by 2024 [2][9]. Group 2: Market Growth and Trends - The global electronic price tag market has grown from 2.8 billion yuan in 2017 to 16.9 billion yuan in 2023, with a compound annual growth rate (CAGR) of 34.9% [5]. - The market is expected to reach 34.9 billion yuan by 2028, with HanShuo Technology positioned to benefit from this growth [5]. Group 3: Product Development and Innovation - HanShuo Technology has launched over 40 electronic price tag products and more than 20 iterations of its software since 2013, indicating a strong commitment to innovation [6][7]. - The company has expanded its offerings to include smart retail hardware and SaaS cloud services, enhancing its role as a solution provider rather than just a product supplier [7][8]. Group 4: Global Expansion Strategy - Since 2015, HanShuo Technology has pursued a global expansion strategy, with over 90% of its revenue coming from international markets, particularly Europe [8]. - The company serves over 400 clients across more than 50 countries, demonstrating its extensive global reach [8]. Group 5: Future Growth Initiatives - The funds raised from the IPO will support projects aimed at enhancing store digitalization and developing AIoT solutions, which are expected to drive future revenue growth [11]. - HanShuo Technology aims to improve consumer experience and operational efficiency through the development of smart terminal products, positioning itself for continued market competitiveness [11].