全球第七！哪吒背后的广东力量

Core Viewpoint - The article highlights the significant box office success of the animated film "Nezha: The Devil's Child" and its impact on the Guangdong economy, particularly in the toy and IP (Intellectual Property) sectors, showcasing the region's manufacturing capabilities and potential to create a vibrant IP ecosystem [1][3][5]. Box Office Performance - As of March 1, the film "Nezha: The Devil's Child" has achieved a cumulative box office of over 14.32 billion yuan, ranking it among the top seven films globally [1][2]. - Guangdong province leads in box office contributions with 1.544 billion yuan, accounting for 84.4% of the film's total revenue in the province [3][4]. Economic Impact - The "Nezha economy" has led to a surge in demand for related merchandise, with significant orders flowing into Dongguan, a major manufacturing hub [5][6]. - Dongguan's efficient supply chain allows for rapid product delivery, reducing the typical turnaround time from two weeks to ten days, which is crucial for the fast-paced toy industry [6]. IP Development and Market Trends - Guangdong is positioning itself to build a robust IP ecosystem, leveraging its manufacturing base and market-oriented strategies to develop and commercialize original content [7][8]. - The province has a strong track record in creating successful children's animation IPs, with significant contributions to the national market [9][10]. Industry Growth and Future Prospects - The gaming industry in Guangdong is projected to generate revenues of 260.43 billion yuan in 2024, representing nearly 80% of the national total, indicating a strong growth trajectory for the region's entertainment sectors [12]. - Companies in Guangdong are innovating retail models by combining local manufacturing with IP collaborations, enhancing their global reach and market presence [12].