36氪·2025-03-01 09:17Core Viewpoint - Ctrip Group reported strong financial performance for 2024, with revenue of 53.3 billion yuan, a year-on-year increase of 19.5%, and a net profit of 17.1 billion yuan, up 72.1% [2] Financial Performance - In Q4 2024, Ctrip achieved revenue of 12.7 billion yuan, a 23.4% year-on-year growth, and a net profit of 2.2 billion yuan, increasing by 66.3% [2] - The adjusted net profit for the same quarter was 3 billion yuan, reflecting a 13.6% year-on-year growth [2] - The international OTA platform revenue maintained a growth rate of around 70% throughout the year, with Q1 to Q4 growth rates of 80%, 70%, 60%, and 70% respectively [2][3] Market Position and Comparison - Ctrip's total transaction volume reached approximately 1.2 trillion yuan, comparable to Booking's, but with a significantly lower commission rate of about 4.4%, which is roughly one-third of Booking's 14.3% [5][8] - Ctrip's revenue structure differs from international OTA platforms, which rely heavily on commission income, while Ctrip benefits from diversified revenue sources including advertising and financial services [16] AI Deployment and Efficiency - Ctrip is focusing on comprehensive AI deployment to enhance operational efficiency, with AI tools improving user experience and decision-making processes [17][18] - AI applications have reportedly reduced travel planning time by 40% and increased decision-making efficiency by 58% [17] - The company aims to maintain a low commission rate while improving service quality through AI, which is expected to enhance profitability across the tourism supply chain [18] Future Outlook - Ctrip plans to initiate a $400 million stock buyback and distribute $200 million in cash dividends, indicating confidence in future performance [18] - The management expressed optimism about seizing new opportunities in the evolving travel market and enhancing customer experience through innovation [18]