雷军的高端化战略，步步为营

Core Viewpoint - Xiaomi is strategically positioning itself in the high-end automotive market, differentiating its approach from its smartphone business, which initially focused on cost-effectiveness and performance [2][11]. Group 1: Xiaomi's Automotive Strategy - Xiaomi's first electric vehicle, the SU7, launched at a starting price of 214,900 yuan, quickly gained popularity due to its design and performance, achieving 135,000 deliveries in 2024 and a staggering order volume of 248,000 units [6][7]. - The recent launch of the SU7 Ultra, priced at 529,900 yuan, has further solidified Xiaomi's entry into the luxury car segment, with over 10,000 orders placed within two hours of its release [3][10]. - Xiaomi's automotive strategy is characterized by a focus on high performance and technology, with significant investments in R&D, including a 10 billion yuan commitment to develop the SU7 [6][12]. Group 2: Market Positioning and Competition - The automotive market is highly competitive, with Xiaomi aiming to establish a strong brand presence by leveraging high-performance vehicles to attract consumer attention, similar to strategies employed by established brands like Tesla [8][9]. - Xiaomi's approach contrasts with traditional methods where companies typically launch high-end models first before introducing lower-priced options, indicating a unique market entry strategy [8][9]. - The company is targeting the luxury market segment, specifically the price range of 200,000 to 500,000 yuan, which is crucial for achieving both sales volume and profit margins [12]. Group 3: Technological Innovation and Brand Image - The SU7 Ultra's performance, including a 0-100 km/h acceleration time of 1.98 seconds and a lap time that surpasses Porsche, highlights Xiaomi's commitment to technological excellence [3][10]. - Xiaomi's focus on building a high-end image is supported by its technological advancements, such as the development of a self-researched electric motor capable of 27,000 RPM, which sets a new industry standard [6][10]. - The successful launch of the SU7 Ultra marks a significant step in Xiaomi's high-end strategy, aiming to shift consumer perception from a value-oriented brand to a premium automotive manufacturer [12][14].