“送24K金碳纤维logo”！雷军连发7条推文

Core Viewpoint - Xiaomi's SU7 Ultra has officially launched with delivery ceremonies, and the demand for the vehicle has exceeded expectations, prompting discussions on increasing production capacity [1][3]. Group 1: Product Launch and Sales Performance - The first delivery of the Xiaomi SU7 Ultra took place on March 2, with CEO Lei Jun announcing that orders far exceeded expectations [1]. - The vehicle's pre-sale price was significantly reduced from 814,590 yuan to an official starting price of 529,900 yuan, making it competitive with luxury brands like Audi, BMW, and Mercedes [9]. - Within 10 minutes of the launch, Xiaomi received 6,900 orders, and within 2 hours, orders surpassed 10,000, achieving the previously set annual sales target of 10,000 units in just 2 hours [9]. Group 2: Market Positioning and Strategy - Xiaomi aims to position the SU7 Ultra as a "new luxury car" that is accessible to a broader audience, contrasting with traditional luxury vehicles that often exceed one million yuan [10]. - The company is focusing on the "sport luxury" segment, differentiating itself from traditional luxury brands [10]. - Xiaomi's strategy includes integrating advanced intelligent driving features and a smart cabin experience, emphasizing the importance of technology in their luxury offerings [10]. Group 3: Production and Delivery Insights - The SU7 Ultra is currently available for "immediate purchase," with delivery expected within 1 to 4 weeks after order confirmation [3]. - There is a high demand for test drives, with potential customers facing wait times of 1 to 2 weeks due to prioritization for prospective buyers [6]. Group 4: Research and Development Investment - Xiaomi plans to invest 30 billion yuan in research and development in 2025, with a significant portion allocated to AI and related technologies [13]. - The company has achieved a total computing power of 11.45 EFLOPS for its smart driving capabilities and aims to maintain a leading position in the industry [12].