国产地下偶像，迈入「大逃杀」时代

Core Viewpoint - The article explores the rise of underground idols in China, highlighting their unique appeal and the challenges they face in a rapidly evolving industry, drawing parallels with the Japanese underground idol scene [5][20]. Group 1: Underground Idol Scene - The concept of "underground idols" originated in Japan, referring to idol groups that have not officially debuted or gained mainstream media attention [5]. - In 2023, 91 new underground idol groups were established in China, marking it as the "year of underground idols," with 174 new groups in 2024 and 25 in the first two months of 2025 [5]. - Shanghai is recognized as the "first city of underground idols" in China, hosting approximately 10 underground idol performances weekly [5]. Group 2: Fan Engagement and Experience - Fans, primarily young males, actively participate in performances, often engaging in activities like "flying," where they lift fellow fans to interact with idols [4][7]. - The ticket prices for underground idol performances are affordable, typically ranging from 68 to 128 yuan, with revenue primarily going to organizers, while idols earn through "special events" [14]. - Fans can purchase "special tickets" to interact with idols for a brief period, with prices ranging from 50 to 100 yuan, and successful idols can earn a monthly income of around 10,000 yuan [15]. Group 3: Challenges and Future Prospects - Despite the growth in the number of underground idol groups, the overall fan base has not significantly increased, and many idols still operate on a volunteer basis [5]. - The underground idol scene in China is compared to Japan's "Warring States period," with many groups emerging and dissolving quickly due to lack of resources and professional management [5][20]. - The future of underground idols remains uncertain due to public biases against idol culture and the unclear business models that support these groups [5]. Group 4: Cultural Dynamics - The underground idol culture in Japan developed as a response to economic challenges, providing emotional support to fans, which is mirrored in the current Chinese context [9]. - The interaction between idols and fans is characterized by a close relationship, where idols engage in personalized interactions to enhance emotional value [16]. - The emergence of male underground idol groups is noted as a new growth area, with several new male groups formed in early 2025 [27].