专题 | 从先行指标到破局路径：2025年初核心城市稳市场趋势研判

Core Viewpoint - The real estate market is showing positive changes due to the dual effects of existing and new policies, with key cities like Shanghai and Hangzhou leading the recovery, while many other cities still need to implement precise measures for stabilization [3][5][37]. Group 1: Market Performance - Since the second half of 2024, the real estate market has seen a positive shift, with significant increases in transaction volumes and stabilization of price indices, particularly in core cities [3][4]. - In Q4 2024, new home transactions in key cities increased year-on-year, with Shenzhen's new home transactions surging by 146% [4][9]. - The inventory level has decreased to 202 million square meters, with the absorption cycle shortening to 19 months [3][4]. Group 2: City-Specific Insights - Shenzhen is the only city to achieve growth in both new and second-hand home transactions, with new home sales up 24% and second-hand sales up 48% in 2024 [4][17]. - Cities like Chengdu and Xi'an have a per capita housing area exceeding 1.5 square meters, indicating strong housing demand [4][18]. - The rental yield in typical cities averages 1.8%, with cities like Chongqing and Changsha showing higher returns [5][25]. Group 3: Inventory and Supply Dynamics - Nine cities, including Qingdao and Nanjing, have reduced their inventory by over 1 million square meters, indicating a significant acceleration in inventory reduction [27][31]. - Core areas in cities like Shenzhen and Xuzhou show a much shorter absorption cycle compared to the city average, highlighting structural opportunities [29][30]. Group 4: Investment Trends - Market-oriented enterprises are focusing on high-quality land reserves, with a significant portion of new projects achieving profitability [32][35]. - In 2024, 70% of new projects in cities like Hangzhou and Beijing reported profitability, reflecting strong market resilience [32][33]. Group 5: Policy Recommendations - Cities should balance demand stimulation with supply optimization, implementing precise control measures to achieve a new equilibrium in the market [39][45]. - The focus should be on enhancing the supply of quality land and optimizing existing assets to stimulate demand effectively [46][48]. Group 6: Future Outlook - Cities like Hangzhou and Shanghai are expected to lead the recovery in 2025, supported by favorable policies and strong economic fundamentals [39][42]. - The overall market is anticipated to stabilize, with a focus on structural adjustments and risk prevention measures [51][52].