“穷鬼购物天堂”，救活北京没落商场

Core Viewpoint - The article discusses the rise of discount supermarkets like "万客来" and their impact on urban retail, highlighting their unique business strategies that attract a diverse customer base and generate high foot traffic. Group 1: Market Presence and Growth - Discount supermarkets like 万客来 have rapidly expanded across major cities in China, including Beijing, with stores often spanning thousands of square meters and attracting large crowds, especially on weekends [4][18][20]. - These stores have become local favorites, with 万客来 opening in 20 provinces and 潮衣库 reportedly generating nearly 10 billion in annual sales [4][5]. Group 2: Business Model and Customer Engagement - The business model of these discount supermarkets focuses on low prices and high volume, with products often displayed in a chaotic manner to create a sense of urgency and excitement among shoppers [11][12][27]. - Strategies such as offering free shopping bags and hosting promotional events help attract customers and encourage repeat visits, effectively turning these stores into community hubs [32][33][50]. Group 3: Consumer Trends and Preferences - There is a noticeable shift among younger consumers away from brand loyalty towards value-driven purchases, with many willing to buy non-branded or lower-cost items as long as they meet basic quality standards [41][43][47]. - The article emphasizes that the success of these discount stores is not solely based on low prices but also on providing a satisfactory shopping experience and customer service, including return policies and alterations [52][53][54].