11374元！小米新机刷屏！

Core Viewpoint - Xiaomi's high-end smartphones are being sold at prices higher than Apple's in Europe, indicating a significant shift in the brand's positioning in the premium market [2][4]. Group 1: Product Launch and Pricing - Xiaomi launched the Xiaomi 15 series, including the Xiaomi 15 Ultra, in Barcelona, with the European price for the 16GB+512GB version set at €1499 (approximately ¥11,374), making it a true high-end smartphone [2]. - The Xiaomi 15 Ultra's domestic starting price is ¥6499, while its European starting price is 1.75 times higher, highlighting the brand's premium positioning in Europe [4]. - The Xiaomi 15 standard version (12GB+512GB) is priced at €999 (approximately ¥7,580) in Europe, which is over 50% higher than its domestic price of ¥4799 [4]. Group 2: Market Performance and Trends - In 2024, the European smartphone market (excluding Russia) is expected to see a 5% growth, reaching a total shipment of 136 million units, marking the first growth after four consecutive years of decline [6]. - Xiaomi ranks third in the European market with a shipment of 22.2 million units and a market share of 16%, following Samsung and Apple [6]. - The high-end smartphone segment in Europe is experiencing record growth, with shipments of devices priced at $800 (approximately ¥5,830) and above surpassing 41 million units in 2024 [6]. Group 3: Global High-End Market Dynamics - The global high-end smartphone market (priced at $600 and above) has increased its share to 25% of the overall smartphone market in 2024, up from 15% in 2020 [7]. - AI capabilities are becoming a crucial factor for Chinese brands to penetrate the high-end market, with an expected 19% penetration rate for AI smartphones in 2024 [7]. - Domestic brands are focusing on developing proprietary AI models to differentiate themselves, which may enhance their competitive position in the smartphone industry [8].