2025「产品力100」全国好盘巡礼启幕！首站郑州，见证红盘的“交付力”

Core Viewpoint - The article emphasizes a transformative product revolution in the real estate industry, highlighting the shift from "scale-oriented" to "quality-oriented" development in China, with a focus on defining new standards for good housing by 2025 [2][3]. Group 1: Industry Evolution - Since 2021, the "Product Power 100" initiative has visited 71 benchmark projects and published over 120 in-depth reports, marking a significant transition in the real estate sector [2]. - The upcoming 2025 initiative aims to redefine the standards of good housing through a multi-dimensional evaluation system that includes aspects like "green low-carbon," "delivery fulfillment," and "community operational capacity" [3]. Group 2: Upcoming Events - The "Zhengzhou Station" event will feature 8 prominent projects and a closed-door meeting to decode the characteristics of "good housing" in Zhengzhou, scheduled for March 13-14 [4]. - The event will focus on the real-life performance of properties post-delivery, rather than just showcasing demonstration areas, and will include discussions on the characteristics of residential delivery in 2024 [4]. Group 3: Historical Insights - The 2024 tour highlighted various trends across different cities, such as the emergence of "fourth-generation housing" in Xi'an, market-driven product enhancements in Shenzhen, and intensified competition in core urban areas of Zhengzhou [7]. - Since 2018, the company has collaborated with over a hundred brand developers to conduct comprehensive evaluations of product power, delivery capability, and value retention, continuously pushing for improvements in industry product quality [8].