速递｜TikTok Live超级吸金牛引起美国关注，预计2年内收入或超770亿美元

Core Insights - TikTok Live generated $1.7 billion in sales globally in just one quarter of 2023, with over $400 million coming from the U.S. [1] - The lawsuit claims TikTok expects its live streaming feature to generate $77 billion in revenue by 2027 [1] - Concerns have been raised regarding the exploitation of minors on the platform, with allegations of financial exploitation and misleading safety claims [2][3] Financial Performance - TikTok Live's sales performance highlights its significance, especially since the launch of TikTok Shop at the end of 2023, which has increased reliance on live streaming for product sales [1] Legal and Regulatory Issues - A lawsuit filed by the Attorney General of the District of Columbia accuses TikTok of violating consumer protection laws and failing to ensure the safety of young users [2] - The lawsuit cites a 2022 Forbes investigation that likened TikTok Live to a "strip club" and claims the platform misleads users about safety [2] - TikTok has implemented measures such as age restrictions and parental controls, but concerns remain about the platform's impact on minors [2][4] User Behavior and Demographics - An internal TikTok survey revealed that approximately 70% of users aged 13 to 15 claimed to be over 18 when registering, allowing them to access live streaming features [4] - Data indicates that children aged 13 to 17 in Washington State spend over two hours daily on the app, often during late-night hours [4]