虎嗅APP·2025-03-05 10:03Core Viewpoint - The article discusses Geely's strategic response to the competitive landscape of intelligent driving technology, emphasizing its unified approach through the "Qianli Haohan" system across all brands, contrasting with BYD's rapid rollout of intelligent driving versions across its product lines [2][12]. Summary by Sections Unified Intelligent Driving Strategy - Geely announced the unification of its intelligent driving solutions under the "Qianli Haohan" system, which is divided into five levels: H1, H3, H5, H7, and H9, aiming for a comprehensive rollout of features like parking assistance and navigation by March [3][4]. - The H1 level features a sensor configuration of 10V5R and a minimum computing power exceeding 100 TOPs, enabling high-speed navigation and automatic parking [4]. - The H3 level includes 11V3R sensors, supporting high-speed navigation and memory parking capabilities [4]. - The H5 level adds a laser radar to the H3 configuration, enhancing its capabilities for urban navigation and memory parking [4]. - The H7 level is similar to H5 but upgrades to parking valet features, while the H9 targets L3 level autonomous driving with advanced sensor configurations [4]. Competitive Positioning - Geely's approach contrasts with BYD's strategy of rapidly updating all mainstream models to "intelligent driving versions," as Geely opts for a more measured rollout, focusing on new models first and gradually updating older ones [13][21]. - The company is also integrating AI technologies into its intelligent driving strategy, enhancing capabilities in human-machine interaction and decision-making [6][8]. Resource Allocation and Development - Geely has established a joint venture to enhance its AI capabilities, which includes significant resources like the Xingrui Intelligent Computing Center with a computing power of 23.5 EFLOPS, the highest among domestic automakers [10][9]. - The integration of the Zeekr brand into Geely's structure aims to streamline development and reduce redundancy in intelligent driving technology [20][22]. Market Dynamics - The article highlights the ongoing price competition in the automotive market, with Geely and BYD both engaging in price reductions to maintain market share, indicating that having intelligent driving capabilities is becoming essential for competitiveness [18][17]. - Geely's strategy reflects a balance between technological advancement and market timing, as it seeks to avoid hasty decisions that could undermine its product lineup [21][23].