黑公关，还要伤害多少中国汽车品牌才能罢休？

Core Viewpoint - The article discusses the challenges faced by domestic luxury car brands in China, particularly focusing on the malicious smear campaigns against the Huawei Hongmeng Zhixing's luxury car, the Zun Jie S800, highlighting the impact of black public relations on consumer perception and market competition [1][2][6]. Group 1: Impact of Black Public Relations - The smear campaigns against the Zun Jie S800 have resulted in tens of thousands of malicious comments, distorting consumer understanding of the product [2]. - The automotive industry has recognized the severe damage caused by black public relations, leading to a joint initiative by the China Automobile Association and 14 car companies to resist online smear campaigns [6][7]. - Black public relations not only harm individual brands but also disrupt the fair competition environment in the automotive industry, undermining the efforts of countless industry professionals [8]. Group 2: Industry Response and Consumer Support - In response to the smear campaigns, Hongmeng Zhixing has taken legal action, calling for public support and offering rewards for information leading to the identification of those responsible [3][4]. - The public has shown strong support for actions against black public relations, indicating a collective disdain for such practices that have previously harmed many Chinese automotive brands [4]. Group 3: Market Dynamics and Opportunities - The Chinese automotive industry is at a critical juncture, with domestic brands increasingly targeting the high-end luxury market, achieving significant sales milestones [10][11]. - The Zun Jie S800 has achieved remarkable sales, with 158,000 units sold at an average price exceeding 550,000 yuan, indicating a shift in market dynamics and the potential for domestic brands to redefine luxury [11][12]. - The transition from traditional fuel vehicles to electric and intelligent vehicles presents an opportunity for Chinese brands to leapfrog their foreign competitors, as the focus shifts from mechanical components to software and intelligent technology [15][16]. Group 4: Technological Advancements - The Zun Jie S800 features advanced perception systems and a unique electronic architecture that allows for higher levels of autonomous driving, setting it apart from traditional luxury vehicles [23][25]. - The vehicle's ability to autonomously navigate complex driving scenarios represents a significant technological breakthrough, challenging the narratives propagated by black public relations [26][27]. - The shift in luxury perception from traditional hardware to intelligent technology will redefine the automotive supply chain and cultural symbols of luxury [29]. Group 5: Future Outlook - The journey for Chinese luxury brands is fraught with challenges, but the industry is determined to overcome obstacles such as technological barriers and black public relations [30]. - The confidence and progress of domestic brands in the luxury car market signal a transformative phase for the industry, with a focus on innovation and consumer experience [30].