世博会开幕在即，出海企业纷纷涌入这座「未来社会城市」

Core Insights - The article discusses the investment opportunities in Japan, particularly in Osaka, highlighting the recent "Qiantang·Japan Bilateral Investment Salon" held in Hangzhou, which focused on key topics such as investment opportunities, industrial cooperation, and challenges for enterprises entering the Japanese market [1][2]. Group 1: Investment Opportunities in Japan - Osaka is positioned as a city with significant investment potential, being the second-largest city in Japan and a center for the Kansai region, with a GDP comparable to that of Saudi Arabia [6]. - The upcoming World Expo in Osaka is expected to further stimulate investment and tourism, with 158 countries and regions confirmed to participate, anticipating around 28.2 million visitors [5][6]. - The Osaka Foreign Investment Promotion Center (O-BIC) offers comprehensive support for foreign enterprises, including assistance with registration, visa procedures, and business consulting [7][8]. Group 2: Challenges and Strategies for Chinese Enterprises - Chinese companies entering the Japanese market must be patient and focus on building trust with local consumers and partners, as the Japanese market has unique demands and preferences [15][16]. - The importance of high-quality products is emphasized, as Japanese consumers have a strong loyalty to recognized brands, and the average consumer spending in Japan is twice that of China [20][21]. - Companies are encouraged to leverage local institutions and expertise to navigate the complexities of the Japanese market, including financing and compliance with local regulations [25][27]. Group 3: Emerging Technologies and Market Trends - The discussion highlights the potential for emerging technologies, such as autonomous driving, to address Japan's aging population and labor shortages, creating opportunities for Chinese tech companies [10][11]. - The article notes that high customer loyalty and repurchase rates in Japan make it an attractive market for Chinese consumer brands, marking a shift from "manufacturing export" to "brand export" [19][22]. - The need for a localized approach and the establishment of a strong brand presence in Japan is critical for success, as competition from established local brands is intense [23][24].