Canalys·2025-03-07 03:10Core Insights - The global wearable band device market is experiencing steady growth, with shipments reaching 193 million units in 2024, representing a 4% year-on-year increase. This marks two consecutive years of growth following a market adjustment in 2022, indicating a recovery trend driven primarily by strong demand in China and emerging markets, compensating for declines in mature markets like the US and India [1]. Regional Market Summaries Middle East - Xiaomi and Apple are tied for the top position with a 23% unit share each, with annual growth rates of 125% and 21% respectively. Huawei follows closely with a 19% share and a remarkable growth of 184% [2]. Central and Eastern Europe (CEE) - Xiaomi leads with a 33% unit share and a 34% annual growth rate. Huawei shows significant growth at 184%, while Apple has a 11% share but a decline of 15% [3]. Latin America - Xiaomi holds a 27% share with a 63% growth rate, indicating strong performance in this region [3]. Mainland China - Huawei dominates with a 37% unit share and a 42% growth rate, followed by Xiaomi at 24% with a 28% increase. Apple and HONOR have smaller shares of 6% and 2% respectively, with modest growth [5]. Spain - Xiaomi leads with a 39% share and a substantial growth of 117%, while Apple and Samsung follow with 19% and 8% shares, showing growth rates of 9% and 38% respectively [6]. Mexico - Xiaomi is the leader with a 24% share and a 15% growth rate, while Samsung and Apple follow with 20% and 9% shares, showing significant growth for Samsung at 162% [7]. Indonesia - Xiaomi leads with a 48% share and a remarkable growth of 129%, while Samsung also shows strong performance with a 19% share and a 213% growth rate [7]. Japan - Apple is the market leader with a 46% share and a 7% growth rate, followed by Google and Garmin, each with a 12% share and growth rates of 11% and 12% respectively [9].