116年过去，女性还在争取“面包与玫瑰”

Core Viewpoint - The article emphasizes the duality of women's demands for both economic security ("bread") and quality of life ("roses"), highlighting the evolution of women's roles in society and the economy, particularly in the context of the "She Economy" and its implications for consumer behavior and market dynamics [5][25][36]. Group 1: Historical Context and Significance - The first International Women's Day was marked by a demonstration of one million American women in 1909, advocating for shorter working hours, higher wages, and voting rights [3][4]. - The slogan "Bread and Roses" has set the tone for women's demands over the past century, symbolizing the need for both economic security and a better quality of life [5][6]. Group 2: The "She Economy" - The concept of "She Economy" was introduced in 2007, focusing on women's financial and consumption behaviors, and has been recognized as a new economic growth point [8][9]. - "She products" are designed specifically for women, marking a shift from broad marketing strategies to targeted consumer-oriented approaches [10][12]. - Recent trends show that the "She Economy" is evolving, with women increasingly rejecting stereotypical marketing and demanding products that respect their identities and needs [14][15]. Group 3: Consumer Behavior and Market Trends - Women's consumption power is significant, with the female consumer market in China surpassing 10 trillion yuan, accounting for over 55% of the national consumption market [5]. - The emergence of new sectors such as health, technology, and finance indicates that the "She Market" is expanding beyond traditional categories like beauty and motherhood [18][19]. - Women are increasingly seen as market shapers, influencing cultural trends and economic models through their purchasing decisions [25]. Group 4: Economic and Social Rights - Despite the progress in consumer power, women's economic demands, such as equal pay and workplace rights, remain challenging [27][32]. - Recent proposals during the National People's Congress highlight the need for policies that support women's rights, including extended maternity leave and anti-discrimination measures [30][31]. - The article argues for a balanced market environment that allows women to make personal choices without the constraints of gender discrimination [33]. Group 5: Upcoming Events and Discussions - A live event titled "Women's Wisdom" will feature discussions on economic empowerment, literature for children, and psychological growth for women, showcasing the importance of continuous learning and self-improvement [37][40].