HIKVISION(SZ:002415) 光大证券研究·2025-03-07 14:30Core Viewpoint - The company is experiencing short-term pressure on performance, with a slight increase in revenue but a significant decline in net profit, indicating potential challenges ahead [2]. Group 1: Financial Performance - In 2024, the company achieved operating revenue of 92.486 billion yuan, representing a year-on-year growth of 3.52% [2]. - The net profit attributable to shareholders was 11.959 billion yuan, showing a year-on-year decrease of 15.23%, indicating short-term performance pressure [2]. Group 2: Macro Environment - The manufacturing PMI for February recorded at 50.2%, indicating a return to the expansion zone, with a month-on-month increase of 1.1 percentage points, driven by rapid recovery in demand post-holiday [3]. - The improvement in macro factors that previously suppressed the company's performance and valuation is becoming significant [3]. Group 3: Policy and Security - The Central Political Bureau emphasized the construction of a safer China, which is expected to accelerate security and digital governance projects, potentially benefiting the company's PBG business directly [4]. Group 4: Innovation and Technology - The company is launching a series of products based on multi-modal large models, integrating advanced technology with embedded smart hardware, aiming for broader and more efficient applications across various industries [5]. - The focus on innovative business areas such as edge computing, robotics, and smart connected vehicles is expected to catalyze growth, with overseas business now accounting for over half of total operations [6].