华歌尔在中国推进关店，重心向线上转移

Core Viewpoint - Wacoal Holdings is facing significant challenges in the Chinese market, leading to store closures and a strategic shift towards online sales to improve profitability [1][2][3]. Group 1: Financial Performance - Wacoal's Chinese subsidiary is projected to incur an operating loss of 4.47 billion yen for the period from April to December 2025, compared to a loss of 2.69 billion yen in the previous year, indicating a worsening financial situation [2]. - The expected revenue for the same period is 67 billion yen, reflecting a 12% year-on-year decrease [2]. Group 2: Strategic Initiatives - To address the declining performance, Wacoal has begun closing approximately 20 underperforming stores in China, which represents nearly 10% of its total store count in the country [1][2]. - The company plans to increase its online sales ratio from 26% to 50% over the next five years, focusing on e-commerce platforms like Tmall and JD.com [3]. Group 3: Product Focus and Marketing - Wacoal is shifting its product strategy to emphasize its sportswear line, CW-X, which has been historically underrepresented in overseas markets [3][4]. - The company has appointed MLB star Shohei Ohtani as a new brand ambassador to enhance its global brand recognition and expand its market reach [4]. Group 4: Future Goals - Wacoal aims to achieve a brand revenue of 300 billion yen by the fiscal year 2030, which would be a sixfold increase compared to the fiscal year 2024 [4].