揭秘“惨业链”

Core Viewpoint - The article discusses the conflict between the elderly consumer market and algorithm-driven marketing strategies, highlighting a cognitive asymmetry in the digital age that leads to exploitation of older consumers [1][3]. Group 1: Elderly Consumer Behavior - Many elderly individuals are increasingly engaged in online shopping, with a survey indicating that 69.7% of respondents have had disagreements with their elders over online purchases, as older adults tend to trust influencers more than family regarding product quality [2][3]. - The elderly are often drawn into schemes that exploit their trust and emotional needs, leading to significant financial losses, with some cases resulting in debt [3][4]. Group 2: Marketing Tactics - Businesses employ various tactics to lure elderly consumers, such as offering free gifts in exchange for attendance at promotional events, which later leads to high-pressure sales of overpriced products [4][5]. - Emotional manipulation is a key strategy, with marketers using familial language and creating urgency through fabricated stories to encourage quick purchasing decisions [8][9]. Group 3: Digital Divide and Elderly Engagement - The digital divide remains a significant issue, as while more elderly individuals are gaining internet access, their ability to navigate online platforms effectively is still limited, with only 44.4% able to complete online purchases independently [15][19]. - The rapid evolution of technology can exacerbate this divide, making it challenging for older adults to keep up with new digital skills [15][20]. Group 4: Recommendations for Improvement - To bridge the digital divide, it is essential for various stakeholders to enhance online regulation, promote community engagement activities, and provide family support to help the elderly adapt to digital environments [21].