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除了不能当女婿,DeepSeek比董宇辉差到哪了?
36氪·2025-03-11 13:48

Core Viewpoint - DeepSeek is emerging as a new consumption decision-making tool for young consumers, providing personalized recommendations that challenge traditional influencer-led shopping methods [3][5][46]. Group 1: DeepSeek's Functionality and Impact - DeepSeek offers personalized recommendations based on user-specific queries, such as skin type or reading preferences, providing detailed reports that include product features and suitability [4][12]. - The platform is seen as a more comprehensive alternative to traditional live-streaming influencers, as it utilizes a deep thinking model to deliver tailored suggestions [5][6]. - As of February 9, DeepSeek's app has surpassed 110 million downloads, with weekly active users reaching nearly 97 million, indicating its growing popularity among young consumers [9]. Group 2: Comparison with Traditional E-commerce Platforms - Traditional e-commerce platforms like Taobao and JD have attempted to integrate AI for personalized shopping but have not prioritized these features in their main app interfaces, limiting user engagement [7][8][22]. - DeepSeek's recommendations are based on a broader range of sources compared to existing e-commerce AI assistants, which often rely on fewer references, leading to less comprehensive suggestions [29][30]. - Despite the advantages of DeepSeek, traditional influencers still hold a significant role in the market due to their established trust and the ability to provide curated selections backed by professional institutions [19][20]. Group 3: Challenges and Limitations - DeepSeek faces challenges such as "AI hallucination," where the AI may produce inaccurate or biased recommendations based on its training data, necessitating human oversight for quality control [17][18]. - The platform's current model requires users to transition to e-commerce sites for purchases, which contrasts with the seamless shopping experience offered by influencers [20][21]. - E-commerce platforms are cautious about integrating DeepSeek due to concerns over data sensitivity and the potential disruption of existing business models [40][41][42]. Group 4: Future Prospects - The shift towards AI-driven recommendations is seen as a significant trend in e-commerce, with DeepSeek positioned to capture the preferences of younger consumers [46]. - There is a need for e-commerce platforms to adapt and potentially collaborate with AI technologies like DeepSeek to enhance their offerings and maintain competitiveness in the evolving market landscape [47][48].