Core Viewpoint - Actor Daniel Wu has launched an English speaking course on social media, generating over 5 million yuan in sales within just five days, indicating a strong market interest in celebrity-led educational initiatives [1][11]. Group 1: Course Details - The course, titled "Learn English with Daniel Wu," features videos where he shares practical English expressions for everyday situations, such as shopping and ordering in cafes [3][4]. - The course is available on the Yashi APP and Gaotu, with pricing set at 498 yuan for 99 lessons on Yashi and 398 yuan for 84 scene-based lessons on Gaotu, each lesson lasting approximately 8-10 minutes [9][10]. - The course is developed by Yashi Education Technology and distributed through Gaotu, which has been expanding its AI capabilities since 2022 [10]. Group 2: Company Structure - Yashi Education Technology (Hangzhou) Co., Ltd. was established in August 2024, with Daniel Wu holding a 90% stake in Shanghai Feixinran Cultural Communication Co., Ltd., which owns 46.75% of Yashi [6][7]. - The company aims to integrate celebrity IP with AI technology in its English courses, enhancing the learning experience [6]. Group 3: Market Context - The entry of celebrities into the education sector is not unique to Daniel Wu; over the past decade, 13 celebrities have ventured into the education market, primarily focusing on language training and music education [15][16]. - While celebrity influence can attract attention, the education sector requires a focus on teaching quality and operational capabilities to ensure effective learning outcomes [17].
“10分钟只有5分钟是他讲”!吴彦祖英语课遭吐槽,课程5天已卖500万元,最新回应
21世纪经济报道·2025-03-11 11:25