对话朱江明：零跑一年前就开始为“智驾平权”做准备

Core Viewpoint - The article emphasizes that achieving extreme cost-performance does not necessarily require sacrificing profits, as demonstrated by Leap Motor's recent advancements in technology and profitability [1][3][4]. Group 1: Company Positioning and Strategy - Leap Motor's CEO, Zhu Jiangming, aims for the company to be recognized for technology and innovation rather than low pricing, distancing from labels like "price butcher" [1][2]. - The company has positioned itself similarly to Uniqlo in the clothing industry, offering slightly higher prices for better quality [2]. - Leap Motor's strategy focuses on technological innovation as the foundation for cost reduction, with over 65% of vehicle components self-manufactured [2][3]. Group 2: Financial Performance - In Q4 2024, Leap Motor achieved a net profit for the first time, becoming the second new car-making force to do so, with a quarterly gross margin of 13.3% [2][3]. - The company sold 293,700 vehicles in the past year, ranking third among new car manufacturers [2][3]. Group 3: Product Development and Market Strategy - Leap Motor's B10 model, featuring advanced driving capabilities, is priced at 120,000 yuan, showcasing the company's ability to offer high-tech features at competitive prices [1][4]. - The company plans to increase its sales target for 2025 to between 500,000 and 600,000 vehicles, driven by new model releases and international market expansion [6][7]. Group 4: International Expansion - Leap Motor aims to export 50,000 vehicles this year, with a focus on localizing manufacturing in Europe [7][8]. - The collaboration with Stellantis is progressing well, with plans for local production and distribution channels in Europe [7][9]. Group 5: Competitive Landscape - Leap Motor acknowledges the competitive nature of the automotive industry, particularly in the context of "price wars" and technological advancements [3][18]. - The company is confident in its preparedness to face competition and aims to maintain its market position through continuous innovation and cost management [18].