TrendForce集邦·2025-03-11 08:32Core Insights - The global smartphone production reached 335 million units in Q4 2024, a quarter-on-quarter increase of 9.2%, driven by Apple and consumer subsidies in China [1][2] - Total smartphone production for 2024 is projected at 1.224 billion units, reflecting a year-on-year growth of 4.9% [1] - For 2025, production growth is expected to slow to 1.5% due to conservative consumer spending and international factors like increased import tariffs [1] Apple - Apple produced 80.1 million units in Q4 2024, a significant quarter-on-quarter increase of 57.4%, securing the top market share position [2][3] - The total production for 2024 was approximately 223 million units, remaining stable compared to the previous year [3] - The anticipated launch of multilingual AI features in April 2025 is expected to boost sales [3] Samsung - Samsung's Q4 2024 production was 52.4 million units, a quarter-on-quarter decrease of 10.6%, resulting in a drop to the second position in market share [2][4] - The total production for 2024 was 224.3 million units, reflecting a year-on-year decline of 2.1% [4] - The decline is attributed to the end of flagship model inventory and strong competition from Chinese brands in emerging markets [4] Xiaomi - Xiaomi ranked third with a Q4 2024 production of 44.5 million units, a quarter-on-quarter increase of 4.7% [2][5] - The total production for 2024 reached 169.9 million units, marking a year-on-year increase of 15.3% [5] - The brand's strategy of offering a full range of products at competitive prices has gained traction amid economic slowdown [5] OPPO - OPPO produced 36.8 million units in Q4 2024, a slight quarter-on-quarter decrease of 1.1%, maintaining the fourth position [2][6] - The total production for 2024 was 143.4 million units, reflecting a year-on-year increase of 3.1% [6] - The brand benefited from China's subsidy policies, particularly in the high-end smartphone segment [6] Vivo - Vivo's Q4 2024 production totaled 28.6 million units, a quarter-on-quarter increase of 5.9%, ranking fifth in market share [2][7] - The total production for 2024 was 103 million units, with a year-on-year growth of 10.2% [7] - The brand's sales growth is significantly driven by subsidy policies in China [7] Transsion - Transsion produced 27 million units in Q4 2024, a quarter-on-quarter increase of 5.9%, ranking sixth [2][8] - The total production for 2024 reached 105.9 million units, driven by inventory replenishment in the first quarter [8] - The brand's performance in the second half of 2024 was weaker compared to Vivo, as it primarily operates in emerging markets outside of China [8]