Core Viewpoint - Chery Automobile has gained significant recognition for its internationalization strategy, particularly through its joint venture with Spain's EBRO, which exemplifies successful Sino-Spanish cooperation in the automotive sector [2][3]. Group 1: Joint Venture and Market Entry - The joint venture with EBRO marks a historic breakthrough as it is the first instance of a Chinese automotive brand producing vehicles in Europe, utilizing a "reverse joint venture" model [7][9]. - The EBRO brand, with a rich history dating back to 1954, was revitalized through this partnership, allowing Chery to leverage local brand recognition and facilitate market entry [8]. - The collaboration not only benefits Chery by enabling localized production but also aids EV Motors in reviving the EBRO brand while introducing advanced technologies and management practices from Chery [8][9]. Group 2: Globalization Strategy - Chery's global strategy is multifaceted, involving a multi-brand approach that adapts to both emerging and mature markets, thus enhancing its competitive edge [12]. - The company emphasizes creating value for local markets rather than merely pursuing sales, aligning with its philosophy of "in China, for the world" [12][13]. - Chery's commitment to sustainability is evident through its ESG initiatives, including a partnership with the International Union for Conservation of Nature (IUCN) [13]. Group 3: Sales and Brand Impact - In 2024, Chery achieved record sales of 2,603,916 vehicles, with exports reaching 1,144,588 units, marking a 21.4% increase and setting a new record for Chinese automotive exports [14]. - The brand's global influence has grown, as evidenced by its recognition as the only Chinese brand to win three awards from J.D. Power in 2024, and its entry into the Fortune Global 500 list, ranking 385th [14]. - Chery's evolution from a brand reliant on foreign technology to one that exports its own innovations signifies a pivotal shift in the Chinese automotive industry [14][15]. Group 4: Industry Implications - The success of Chery's internationalization serves as a model for other Chinese automotive companies, highlighting the importance of a "technology empowerment + local symbiosis" approach in global markets [15]. - The recognition from national leaders during the Two Sessions underscores the strategic direction of China's automotive industry towards a new development paradigm [15].
两会发言人点赞背后,奇瑞为中国车企打造出海新样本
新浪财经·2025-03-11 00:59