Core Viewpoint - Toyota is strategically cautious about launching low-priced electric vehicles (EVs) in Europe, focusing instead on a broader range of models and maintaining its sales targets despite market competition [1][2][3]. Group 1: New Electric Vehicle Launches - Toyota plans to introduce 15 new pure electric vehicles in Europe by 2026, with the aim of increasing the share of EVs in new car sales from 5% to 20% [1]. - The company has unveiled three new models for the European market, including the small SUV "C-HR+" with a range of 600 kilometers, the Suzuki-branded "Urban Cruiser," and the new "bZ4X," which is Toyota's first mass-produced electric vehicle [1][2]. Group 2: Market Strategy and Sales Projections - Toyota's electric vehicle sales in Europe are projected to reach 139,000 units in 2024, representing only 1.3% of total new car sales [2]. - Despite the competitive landscape with European and Chinese manufacturers launching low-priced EVs under €20,000, Toyota's European president, Akio Nakata, believes there is no need to rush into the low-cost segment [2][3]. - The company maintains its target of selling 250,000 electric vehicles in Europe by 2026, although Nakata suggests a more cautious approach may be necessary based on current demand [2]. Group 3: Production and Localization - Currently, 77% of the new vehicles sold by Toyota in Europe are produced within the EU, primarily focusing on hybrid vehicles [3]. - Nakata indicated that local production of electric vehicles may be considered if sales reach a certain threshold, but he believes it is not the right time for such a move [3].
丰田拟2026年前在欧洲推15款EV,不含低价车