36氪·2025-03-12 00:12Core Viewpoint - The automotive industry is undergoing a significant transformation driven by electrification and intelligence, leading to the discontinuation of classic models like Mazda6 and Ford Focus, which once defined the golden age of family sedans [6][5][22]. Group 1: Discontinuation of Classic Models - Mazda has officially confirmed the end of Mazda6 production globally, which had already ceased in Japan last December, with overseas production ending as parts run out [3]. - Ford also announced that its Saarlouis plant in Germany will stop producing the Focus in November, marking the end of another iconic model [4]. - The discontinuation of these models signals a shift in the automotive landscape, where traditional fuel vehicles are being phased out in favor of electric and intelligent vehicles [6]. Group 2: Historical Significance of Mazda6 - Mazda6, first launched in 2002, was a flagship model for Mazda, known for its unique design and driving dynamics, which set it apart from competitors like Honda Accord and Volkswagen Passat [8][12]. - The model achieved global sales exceeding 3 million units, with nearly one-third of those sales coming from the Chinese market [19]. - However, the decline in sales was evident, with Japanese domestic sales plummeting from 25,000 units in 2003 to just 2,000 units in 2022 [17]. Group 3: Market Challenges and Strategic Shifts - Mazda's sales in China have been declining, with a 14.71% drop in cumulative sales in 2024, highlighting the brand's struggles in a competitive market [24]. - The introduction of the electric model EZ-6, intended as a successor to Mazda6, has not performed well, with sales figures showing a significant decline [25]. - Mazda is shifting its focus towards SUVs and crossovers, which are expected to account for over 70% of its product lineup, as part of a strategy to concentrate resources on high-profit models [27]. Group 4: Broader Industry Trends - The automotive industry is witnessing a trend where many classic models are being phased out due to the need for companies to balance profitability and survival amid the electrification wave [22][31]. - Ford's experience with the Focus illustrates the challenges faced by traditional automakers, as the model's profitability has significantly declined, leading to a strategic pivot towards electric vehicles and high-margin products [30].