万物新生（爱回收）营收新高：从“灵活置换”中读懂新一代消费者

Core Viewpoint - The article emphasizes the significant growth of the second-hand e-commerce market, driven by consumer demand for sustainable and cost-effective purchasing options, particularly among younger demographics [1][6][19]. Group 1: Market Trends - The second-hand e-commerce platform Wanwu Xingsheng reported a 25.9% year-on-year revenue increase, reaching 16.33 billion yuan, with a non-GAAP operating profit of 410 million yuan, up 62.8% [1][4]. - The trend of "trade-in" has become a mainstream consumer behavior, indicating a shift in consumption patterns where consumers are increasingly looking to recycle and purchase second-hand goods [7][19]. - The number of active users in the second-hand market is growing, with 30 million "post-95" users joining platforms like Xianyu, and Wanwu Xingsheng facilitating over 35.3 million transactions [3][4]. Group 2: Consumer Behavior - Young consumers are driving the demand for second-hand goods, with the 25-35 age group becoming the primary market segment for second-hand transactions [3][4]. - The perception of second-hand goods is shifting from a sign of "consumption downgrade" to a more sustainable and economically savvy choice, reflecting a broader trend towards environmental consciousness [6][12]. Group 3: Business Growth and Strategy - Wanwu Xingsheng's business model has evolved to include a significant B2C self-operated sales segment, achieving a GMV of 5.5 billion yuan, a 90% increase year-on-year [4][5]. - The company is expanding its offline presence, with 673 stores offering multi-category recycling services, leading to a nearly threefold increase in multi-category transaction volume [4][8]. - Partnerships with major tech companies like Apple and JD.com highlight the growing importance of second-hand markets in the broader retail ecosystem [5][19]. Group 4: Future Outlook - The second-hand e-commerce sector is expected to continue its growth trajectory, supported by government policies promoting recycling and sustainable consumption [9][19]. - The integration of AI technologies in operations, such as customer service and quality inspection, is anticipated to enhance efficiency and customer trust in the second-hand market [18][19]. - The article concludes with an optimistic outlook for the second-hand industry, suggesting that it could rival traditional e-commerce platforms in user engagement and market share [19].