速递｜美团Keeta香港卷趴竞争对手，补贴之下香港外卖市场份额已占43%

Core Viewpoint - Deliveroo announced its exit from the Hong Kong market after ten years of operation, primarily due to losses incurred from aggressive pricing strategies employed by its competitor Keeta, which is subsidized by its parent company Meituan [1][5]. Group 1: Market Dynamics - Keeta is expanding into new markets, including Saudi Arabia, and is employing similar aggressive pricing strategies to capture market share [2][4]. - Keeta's active user base reached 1 million in January, matching that of Delivery Hero's Hungerstation [2]. - Keeta's market share in Hong Kong's food delivery sector grew to 43% by the end of Q4 2024, making it the largest player by total sales in the food and grocery delivery space [6][7]. Group 2: Competitive Landscape - Meituan, established in 2010, has grown to become the world's largest food delivery platform, with a total transaction volume of €1360 billion (approximately $1480 billion) last year, nearly double that of Uber Eats and DoorDash [5]. - The food delivery industry is facing challenges as investors demand profitability after a period of aggressive expansion during the pandemic [5]. - Delivery Hero's CEO indicated that the IPO of its Middle Eastern subsidiary Talabat generated $2 billion in cash, positioning the company favorably against competitors like Meituan [9]. Group 3: Consumer Behavior - Hong Kong resident Simon Miao canceled his Deliveroo subscription due to high costs and switched to Keeta, which offers better restaurant choices, discounts, and free delivery [2]. - Part-time delivery riders in Hong Kong are attracted to Keeta due to higher earnings per order compared to other platforms [7].