【价格指数】2025年1月M.A.D.E产业研究·价格/优惠指数走势报告

Core Viewpoint - The M.A.D.E industry research price index reflects the comprehensive index system of terminal prices and discount changes in the passenger car market, indicating a mixed trend in pricing and discounts across different vehicle segments in January 2025 [1]. Overall Market Price Change Index - The overall market price change index for January is -2.58, with an average transaction price of 161,100 yuan, showing a month-on-month increase of 1.065 yuan or 0.67% [2]. - The terminal transaction prices for sedans, SUVs, and MPVs have shown varied changes, with sedans increasing by 4.64%, SUVs decreasing by 2.09%, and MPVs increasing by 0.74% [2]. Overall Market Discount Change Index - The overall market discount change index for January is 1.41, with an average discount of 30,100 yuan, reflecting an increase of 3,386 yuan or 12.6% month-on-month [2]. - Discounts for sedans, SUVs, and MPVs have all increased, with sedans up by 17.5%, SUVs by 8.3%, and MPVs by 14.5% [2]. Sedan Market - The sedan market price change index for January is 2.50, with an average transaction price of 142,700 yuan, reflecting a month-on-month increase of 6,324 yuan or 4.64% [5]. - The average discount in the sedan market is 31,300 yuan, which has increased by 4,671 yuan or 17.5% month-on-month [5]. SUV Market - The SUV market price change index for January is -6.76, with an average transaction price of 168,700 yuan, showing a month-on-month decrease of 3,594 yuan or 2.90% [5]. - The average discount in the SUV market is 29,600 yuan, which has increased by 2,259 yuan or 8.3% month-on-month [5]. MPV Market - The MPV market price change index for January is 2.28, with an average transaction price of 279,500 yuan, reflecting a month-on-month increase of 2,044 yuan or 0.74% [5]. - The average discount in the MPV market is 24,100 yuan, which has increased by 3,056 yuan or 14.5% month-on-month [5]. Overall New Energy Market Price Change Index - The overall new energy market price change index for January is -6.42, with an average transaction price of 166,600 yuan, reflecting a month-on-month increase of 2,995 yuan or 1.8% [8]. - The average discount in the new energy market is 11,100 yuan, which has increased by 1,570 yuan or 16.5% month-on-month [8]. New Energy Sedan Market - The new energy sedan market price change index for January is 1.30, with an average transaction price of 126,900 yuan, reflecting a month-on-month increase of 4,528 yuan or 3.7% [8]. - The average discount in the new energy sedan market is 9,500 yuan, which has increased by 1,088 yuan or 12.9% month-on-month [8]. New Energy SUV Market - The new energy SUV market price change index for January is -12.53, with an average transaction price of 188,800 yuan, showing a month-on-month decrease of 1,592 yuan or 0.8% [8]. - The average discount in the new energy SUV market is 11,900 yuan, which has increased by 1,523 yuan or 14.7% month-on-month [8]. New Energy MPV Market - The new energy MPV market price change index for January is -3.16, with an average transaction price of 341,900 yuan, reflecting a month-on-month decrease of 6,095 yuan or 1.8% [12]. - The average discount in the new energy MPV market is 18,000 yuan, which has increased by 7,078 yuan or 65.0% month-on-month [12].