辛巴，突然被曝！

Core Viewpoint - The article highlights the quality issues surrounding products promoted by influencer Xinba, particularly focusing on the "Cangye Farmer Beef Steak" and "Meixiang Moment Beef Steak," which have faced consumer complaints regarding their authenticity and quality [2][8][11]. Group 1: Product Quality Issues - Consumers have reported serious quality concerns with the beef steaks sold by Xinba, including claims that the products are not genuine beef but rather synthetic meat [4][8]. - Specific complaints include the presence of unidentifiable meat parts and a texture resembling that of processed meat, leading to dissatisfaction among buyers [3][4]. - The products have been found to contain undeclared food additives, raising food safety concerns [9][11]. Group 2: Sales and Market Impact - The sales figures for the controversial beef steaks are significant, with "Meixiang Moment Beef Steak" reportedly achieving sales of 5,000 to 6,000 units per link, and "Cangye Farmer Beef Steak" exceeding 20,000 units per link, resulting in sales exceeding tens of millions [11]. - Xinba's live-streaming sales performance has been notable, with reported sales of 5.969 billion yuan in a recent month, indicating a strong market presence despite the controversies [21][22]. Group 3: Regulatory and Legal Issues - The production companies behind the beef steaks have faced penalties for failing to properly label food additives, with fines amounting to 247,680 yuan [11][14]. - Xinba's team has been accused of misleading advertising, claiming the steaks are "original cut" and suitable for children, which has led to allegations of false promotion [16][17]. Group 4: Historical Context - This is not the first instance of Xinba facing product quality crises; previous controversies include the promotion of a product that was later revealed to be misleadingly marketed as a health supplement [24]. - The pattern of consumer complaints and regulatory scrutiny suggests ongoing challenges for Xinba in maintaining product integrity and consumer trust [5][24].