Ford Motor(US:F) 创业邦·2025-03-17 09:05Core Viewpoint - Ford is officially discontinuing the Focus model in November 2025, marking the end of a classic vehicle that has been a significant part of its lineup, particularly in the Chinese market [1][3][23]. Summary by Sections Discontinuation Announcement - Ford announced the discontinuation of the Focus model, with no replacement planned, highlighting a shift in focus towards electric vehicles and performance models like Bronco and Mustang [1][4]. Market Performance - The Focus's sales in China have drastically declined, with monthly sales dropping to single digits in 2023, indicating a significant loss of market relevance [3][21]. Historical Significance - The Focus was initially designed for the European market, gaining popularity for its sporty characteristics and handling, which resonated well with consumers [6][9][11]. Evolution of the Model - The Focus underwent several generations, with the third generation being particularly successful, achieving monthly sales of 30,000 units and becoming the best-selling sedan in China for three consecutive years [16][21]. Decline Factors - The introduction of a three-cylinder engine and a problematic dual-clutch transmission in later models led to consumer dissatisfaction and a decline in sales, with annual sales dropping from 400,000 units to just 22,500 by 2021 [17][20][21]. Shift in Company Strategy - Ford's strategic pivot towards electric vehicles and high-end off-road models reflects a broader industry trend, as traditional fuel-powered sedans struggle to compete in a rapidly changing market [22][23].