爆雷！再便宜也不能买！有档口已大门紧闭，造假链条曝光

Core Viewpoint - The article highlights the rampant issue of counterfeit beauty products in online platforms, particularly focusing on the significant price discrepancies and the sophisticated methods of counterfeit production and distribution [1][2][3]. Summary by Sections Counterfeit Beauty Products - A comprehensive counterfeit production chain has been established, from high-quality imitation manufacturing to repackaging and shipping from bonded warehouses [2]. - The price of certain luxury beauty products, such as the "La Mer Essence Water," is being sold on platforms like Xiaohongshu at prices significantly lower than retail, with discrepancies reaching up to 19 times [3][10]. Online Platforms and Market Dynamics - Online platforms have become hotspots for counterfeit beauty products, with many sellers using misleading marketing tactics to attract consumers [1][13]. - The article discusses the prevalence of "OEM" products that closely resemble high-end brands, with one factory manager claiming an 80% similarity in ingredients to the original product [7][10]. Regulatory and Legal Issues - The article mentions the legal implications of misleading advertising in the beauty industry, emphasizing that false claims about product efficacy or misrepresentation of brand identity are illegal [11]. - There is a call for regulatory measures to include micro-businesses in e-commerce laws to combat the rise of counterfeit products [11]. Offline Market Trends - The article notes that while online sales of counterfeit products are increasing, the offline beauty market, particularly in Shenzhen's Huaqiangbei, is facing stricter regulations and inspections [12][19]. - Despite regulatory efforts, the Huaqiangbei market has seen a shift towards beauty products, with many vendors selling counterfeit items similar to the electronic goods market's past issues [14][15]. Future Outlook - The beauty industry is seen as having significant market potential, and there is a suggestion that businesses should develop their own brands to transition from unregulated growth to compliant development [21].