Workflow
人去楼空、多家门店闭店!刚刚,珍爱网回应
21世纪经济报道·2025-03-24 03:55

Core Viewpoint - The company, Zhenai.com, is undergoing a comprehensive investigation and rectification process in response to recent public concerns regarding the closure of multiple offline stores and the disappearance of service personnel, assuring that member rights will not be compromised [2][4][6]. Group 1: Company Response - Zhenai.com issued a statement emphasizing that any store closures or adjustments with partners are part of normal business optimization and do not affect overall operations or member services [2]. - The company has committed to maintaining customer responsibilities and contract obligations, ensuring that all signed marriage service agreements are fully honored [2][4]. Group 2: Customer Complaints - Numerous offline paid members have reported sudden store closures without prior notice, leading to service interruptions and difficulties in obtaining refunds [4][5]. - Complaints have surged, with over 100 complaints in the last 30 days on platforms like Black Cat Complaints, primarily concerning inducement to consume and difficulties in refund processes [7]. Group 3: Regulatory Issues - Zhenai.com has faced penalties for false advertising, including a fine of 1.7 million yuan for sending fabricated information and promoting false cases [8]. - The company has been criticized for its operational practices, including the use of "virtual personas" to lure potential customers into purchasing expensive membership services [10]. Group 4: Financial Background - Zhenai.com has primarily focused on early-stage financing, with significant strategic acquisitions in later stages, indicating a shift in its business model [10][12].