“三只羊”再次道歉！最新通报来了

Core Viewpoint - The company acknowledges its responsibility for previous issues related to misleading consumers during live broadcasts and has initiated comprehensive rectification measures to address these problems and improve operational management [1][11]. Summary by Sections Rectification Measures - A rectification task force has been established, led by board members, focusing on seven key areas including product selection, quality control, pricing, and after-sales service [1]. - The company has paid a total fine of 68.95 million yuan as per the administrative penalty decision [2]. - Compensation for affected products, specifically "Hong Kong Meicheng" mooncakes and "Fresh Du Yu" Australian beef rolls, has reached 277,785 yuan, with a commitment to follow a "refund and triple compensation" principle [3]. Quality Control Enhancements - The company has engaged three third-party quality control agencies and developed operational guidelines for seven categories of products, including food and cosmetics, to ensure strict quality management [4]. - Brand partnerships have been rigorously selected, reducing the number of cooperative brands by 80% to enhance the proportion of self-operated products [5]. Live Broadcast Management - The company has implemented multiple layers of review for live broadcast content, ensuring that promotional information aligns accurately with product details [5]. - A set of regulations for network anchors has been established, including a handling procedure for violations, to maintain compliance with industry standards [5]. After-Sales Service Improvements - A dedicated after-sales service account has been created to facilitate consumer claims, with a promise to advance compensation for recognized problematic products [6]. Commitment to Compliance - The company expresses gratitude for public scrutiny and commits to adhering to industry standards and fulfilling legal obligations to regain consumer trust [7].