价格腰斩！销量猛涨246%，有商家卖空了整个园子

Core Viewpoint - The article discusses the significant price drop of blueberries in the market, highlighting the increase in supply and changes in consumer behavior as key factors driving this trend [2][10]. Price Trends - Current market monitoring shows that the price of domestic blueberries has fallen to the range of 10-15 yuan per 125 grams, a nearly 50% decrease from the initial price of over 100 yuan per pound [3]. - Reports indicate that blueberry prices have decreased by approximately 30% compared to pre-Spring Festival levels, with some varieties experiencing a price cut of up to 50% [4]. - In Sam's Club, large blueberries (18mm+) are priced at 59.9 yuan per pound, while giant blueberries (24mm+) are priced at approximately 93.2 yuan per pound [5]. Supply and Production - The increase in blueberry prices is attributed to a rise in production, driven by the expansion of planting bases and favorable climatic conditions [11]. - The planting area for blueberries in China is expected to reach nearly 1.5 million acres by 2024, with an estimated production of 800,000 tons, making China the largest producer globally [11]. - The introduction of e-commerce direct procurement and improved cold chain logistics has reduced distribution costs, further contributing to lower consumer prices [11][12]. Consumer Behavior - There has been a notable surge in the sales of blueberry potted plants, with a year-on-year increase of 246%, selling over 1 million pots in March alone [13][14]. - The majority of consumers purchasing blueberry potted plants are aged between 25 and 35, indicating a trend among younger demographics towards home gardening [15]. - Social media has played a role in promoting blueberry cultivation at home, with many users sharing their experiences and tips for growing blueberries [16][17]. Market Outlook - Local farmers anticipate that the retail price of blueberries may drop below 15 yuan per pound as more blueberries from planting bases in Qingdao and Tai'an become available [9]. - The article suggests that the trend of home gardening and the popularity of potted plants may continue to grow, reflecting a broader interest in sustainable and self-sufficient living [18].