Core Viewpoint - The company, Sanziyang Network Technology Co., Ltd., has undergone a comprehensive rectification process following regulatory scrutiny, aiming to restore its operational capabilities and improve consumer trust [1][2]. Summary by Sections Rectification and Compliance - On March 23, a joint investigation team from Hefei announced that Sanziyang's rectification measures met the required standards, allowing the company to resume operations [2]. - The company established a rectification task force led by board members, which includes seven specialized groups focusing on various aspects such as product selection, quality control, pricing, and after-sales service [2]. Financial Penalties and Compensation - The company paid a fine of 68.9495 million yuan (approximately 10.5 million USD) as per the administrative penalty decision [3]. - For the "Hong Kong Meicheng" mooncakes and "Xian Du Yu" Australian grain-fed beef rolls, the company has compensated a total of 27.7785 million yuan (approximately 4.2 million USD) and will continue to adhere to a compensation principle of "one refund and three compensations" [3]. Quality Control and Brand Management - The company has implemented strict quality control measures by selecting three third-party professional quality control agencies and developing operational guidelines for seven categories of products [3]. - Brand partnerships have been rigorously vetted, with a reduction of 80% in cooperative brands to enhance the proportion of self-operated products [4]. Live Streaming and Consumer Engagement - The company has tightened management of live streaming and hosts, introducing multiple layers of review to ensure the accuracy and consistency of product information [4]. - A dedicated after-sales service account has been established to enhance consumer experience, with commitments to advance compensation for recognized product issues [4]. Acknowledgment of Past Issues - The company expressed deep remorse for the losses and harm caused to consumers due to previous misleading practices in live streaming sales and has committed to adhering to industry standards and fulfilling legal obligations moving forward [4][5].
三只羊再致歉!
证券时报·2025-03-23 13:32