Workflow
交付力研究 | 高端住宅交付的「品质内卷」与「体验进化」
克而瑞地产研究·2025-03-22 01:37

Core Viewpoint - The high-end residential market in China is undergoing a transformation from "scale competition" to "value cultivation," with a focus on delivery as a pivotal point for change [3][47]. Group 1: Market Trends - In 2024, the high-end residential market will see a product transformation driven by "quality competition" and "experience upgrades," reshaping the value system [3]. - High-end residential delivery is becoming a core track for asset allocation among high-net-worth individuals, showcasing innovative space design that enhances urban value and asset appreciation [5][6]. Group 2: Space Design and Urban Value - The delivery of high-end residences emphasizes space value, shifting from "physical scale competition" to "scarcity value creation," transforming communities into "value ecological circles" [6]. - The Chongqing Guancheng project exemplifies this trend, with its unique design and integration with commercial facilities leading to a significant increase in property values [6][8]. Group 3: Technological Empowerment - The integration of technology in high-end residential projects is evolving from single material applications to systematic solutions, enhancing sustainability and reducing operational costs [12]. - Projects like Shanghai Jing'an Tianyue are setting benchmarks for low-carbon living through innovative energy-saving technologies and ecological integration [13][14]. Group 4: Service and Community Engagement - The delivery of high-end residences is shifting towards creating community value through enhanced service offerings and social engagement, transforming communities into social capital for high-net-worth individuals [23][24]. - The Wuhan Ruifu project introduces a comprehensive service system that includes personalized services and community activities, enhancing the living experience for residents [33][35]. Group 5: Delivery Experience - The focus on delivery is moving from mere compliance to creating emotional value, with projects like Wuhan Greentown Lakefront Cloud House emphasizing quality and community relationships during the delivery process [45][46]. - The trend of "delivery equals value addition" is becoming a new standard in the high-end residential market, with leading companies enhancing their delivery capabilities to meet evolving consumer expectations [40][47].