36氪·2025-03-24 10:44Core Viewpoint - The article emphasizes the transformation of AI tools, highlighting that the future will see AI as a tool used by humans, rather than merely a replacement for traditional search methods [4][5][14]. Group 1: Product Development and Features - The launch of "New Quark" represents a significant upgrade, introducing the "Super Box" concept, which aims to redefine the relationship between humans, tools (AI), and tasks [3][4]. - The "Super Box" is designed to be a "Super Agent" that directly delivers results by integrating various AI capabilities, such as AI search, writing, and health assistance, into a single interface [4][5]. - Quark's user base has grown significantly, with over 200 million monthly active users and a cumulative download exceeding 370 million by 2024, indicating strong market acceptance [8]. Group 2: Strategic Vision and Market Position - The strategic focus on Quark as a core component of Alibaba's AI To C strategy reflects a shift towards consumer-oriented AI products, aiming to provide comprehensive solutions for everyday tasks [6][7]. - The leadership of Wu Jia, who has extensive experience within Alibaba, is pivotal in driving Quark's growth and aligning it with the company's broader AI mission [9][10]. - The "Super Box" is positioned as a versatile tool that can cater to a wide range of user needs, from academic reports to travel plans, emphasizing its utility across various demographics [21][22]. Group 3: Future Directions and Innovations - Future developments will focus on enhancing the "Super Box" to support multi-modal inputs, allowing users to interact through various means such as voice and images [22][23]. - The integration of deep thinking capabilities and multi-modal abilities will enable the "Super Box" to handle more complex tasks, further distinguishing it from traditional search engines [35]. - The overarching goal is to establish Quark as a leading "Super Entrance" in the AI era, facilitating seamless interactions between users and information [40].