拒绝2亿年薪的「抖音一哥」，走上小杨哥的老路

Core Viewpoint - The article discusses the recent controversies surrounding Dong Yuhui, a prominent figure in the e-commerce live streaming industry, particularly focusing on his responses to criticism and the challenges faced by his company, Yuhui Tongxing, in maintaining product quality and public trust [5][12][27]. Group 1: Dong Yuhui's Response to Controversies - Dong Yuhui addressed the backlash from the "water-retaining shrimp" incident, indicating that his departure from the company was a mutual understanding with Yu Minhong, and he felt a sense of responsibility towards the employees [6][12]. - He revealed that despite lucrative offers, including a salary of 200 million yuan, he chose to stay with the company out of a sense of duty [7]. - Dong expressed his internal conflict regarding his role, stating that he does not enjoy selling products and feels a disconnect between his responsibilities and personal satisfaction [8][10]. Group 2: Company Performance and Challenges - Yuhui Tongxing achieved significant sales, with over 10.2 billion yuan in sales and 160 million orders in the past year [19]. - Despite the impressive performance, Dong Yuhui's participation in live streams has drastically decreased, with only three appearances in a total of 56 scheduled live streams [21][25]. - The company has faced criticism for its product quality control, with Dong admitting that product testing reports may often be superficial, highlighting the industry's challenges in maintaining rigorous standards [27][29]. Group 3: Industry Context and Comparisons - The article draws parallels between Dong Yuhui's situation and that of other prominent live streamers, suggesting a trend of "de-headification" in the industry, where top influencers are stepping back from the spotlight [25][26]. - The live streaming e-commerce sector is experiencing a shift, with increasing competition from self-broadcasting merchants and a declining tolerance for mistakes from audiences [29]. - The narrative of top influencers facing repeated crises reflects a broader pattern in the industry, where initial success is often followed by significant challenges [28].