互联网金融·2025-03-24 10:04Core Viewpoint - The article discusses the rapid development of commercial banks' agency sales business and the introduction of the "Administrative Measures for Agency Sales Business of Commercial Banks" to enhance regulation and protect consumer rights [1][2][12]. Group 1: Regulatory Framework - The new measures will take effect on October 1, 2025, and aim to standardize agency sales practices, reduce misleading sales, and improve customer service [1][2]. - The measures emphasize the responsibilities of banks as agency sales institutions, clarifying that they are not responsible for the investment and repayment of the sold products [2][10]. Group 2: Partner Selection and Management - Banks are required to strictly select partner institutions, limiting them to those supervised by the State Council's financial regulatory authority and holding financial licenses [3][5]. - Regular evaluations of partner institutions are mandated, with a mechanism for exiting partnerships if serious violations or risks are identified [3][5]. Group 3: Product Approval and Due Diligence - The measures require banks to establish clear standards for product approval based on customer profiles and risk tolerance, ensuring thorough due diligence on the products [4][6]. - Banks must verify the authenticity and completeness of product information and cannot rely solely on past performance metrics for approval [4][5]. Group 4: Sales Practices and Customer Suitability - Banks must establish comprehensive monitoring and management mechanisms for the entire sales process, ensuring compliance with appropriate sales practices [6][7]. - The measures highlight the importance of assessing customer suitability, particularly for vulnerable groups, and limit the frequency of assessments to prevent over-evaluation [6][7]. Group 5: Prohibited Practices - The measures outline 11 prohibited practices, including providing guarantees for products and bundling sales against customer wishes [7][8]. - Banks are required to maintain transparency and trust in their relationships with customers, addressing the issue of uniform sales practices [7][12]. Group 6: Private Fund Sales Regulations - The measures set specific entry requirements for agency sales of private fund products, ensuring that banks conduct comprehensive evaluations and obtain senior management approval [9][10]. - The regulations aim to prevent banks from engaging in channel business and ensure that private fund managers meet certain standards [9][10]. Group 7: Market Impact and Future Outlook - The introduction of these measures is expected to promote healthy development in the agency sales market, optimizing income structures and diversifying risks for banks [11][12]. - While some banks may face short-term challenges, the long-term benefits include improved quality and risk control in their operations [12].