36氪·2025-03-25 09:37Core Viewpoint - Xiaopeng Motors is fully embracing range-extended electric vehicles (REEVs), planning at least five new models, including sedans and SUVs, with a significant shift towards dual power modes in future models [3][5][6]. Summary by Sections Planning and Strategy - Xiaopeng Motors has decided to reintroduce range-extended models after initially focusing on low-cost vehicles. The first REEV will be based on the X9 and is expected to enter mass production in the second half of this year [3][7]. - The company aims to have most of its new vehicles adopt both REEV and pure electric powertrains in the coming years [3]. Market Context - The REEV market was unstable in 2022, with competitors like Li Auto selling approximately 130,000 units, while the market leader was Neta. However, by 2024, the REEV market has gained traction, with several companies validating the competitiveness of REEVs [4][5]. - Almost all pure electric vehicle manufacturers, except Tesla and NIO, are planning REEV products, prompting Xiaopeng to re-evaluate its strategy [6]. Product Features and Innovations - The new REEV models will feature an 800V platform with 5C ultra-fast charging capabilities and a pure electric range exceeding 400 kilometers, similar to the capabilities of CATL's new hybrid battery [9][10]. Financial Performance - Xiaopeng Motors reported a significant increase in sales, selling 91,500 vehicles in Q4 2024, with revenue reaching 16.11 billion yuan, a 96.6% increase from Q3. The total sales for 2024 were approximately 190,000 vehicles, generating 40.87 billion yuan in revenue, a 33.2% year-on-year growth [12]. - The company also reported a narrowed loss of 5.79 billion yuan, down 44% year-on-year, with expectations to achieve profitability by Q4 2025 [12]. Competitive Landscape - Xiaopeng's recent models, such as the MONA M03 and P7+, have gained significant market traction, with the MONA M03 accounting for nearly half of Xiaopeng's monthly sales in February [11][15]. - However, competition is intensifying, with rivals like BYD launching similar models targeting the same consumer base, which could impact Xiaopeng's market share [15][16]. Challenges and Future Outlook - Xiaopeng faces challenges related to production capacity, which has historically affected its ability to meet demand during peak sales periods. The company is currently addressing supply chain issues to improve production [16]. - The need for continuous product innovation and multiple successful models is critical for Xiaopeng to maintain its competitive edge in a rapidly evolving market [17].