【乘联分会论坛】2025年2月乘用车区域市场流向分析

Overall Market Trends - In the context of the national "two new" policies promoting passenger car consumption, the retail market for passenger cars in January-February 2025 showed a year-on-year growth of 1.1% [1] - The retail sales in February 2025 reached 1.385 million units, marking a 26% increase year-on-year, despite a 23% month-on-month decline [3] - Cumulatively, retail sales for January-February 2025 reached 3.18 million units, reflecting a strong recovery in the market [4] Regional Market Characteristics - The growth pattern of the car market has shifted to a "strong North, weak South" dynamic, with notable growth in the Northeast and Northwest regions, while the Central and Southern regions lag behind [5][6] - The Northeast and Northwest regions have shown the fastest growth compared to 2019, while the Central region, particularly the Yellow River area, has seen a decline in market performance [5][6] Sales Performance by Province - Northern provinces such as Ningxia, Inner Mongolia, Heilongjiang, and Liaoning have demonstrated strong sales growth, while regions like Tianjin and Qinghai have experienced significant declines [7] - The overall performance of the Southern provinces, including Guangxi and Yunnan, has been weaker compared to the North, indicating a disparity in consumer demand [7] Policy Impact on Market Structure - The subsidy policies have significantly benefited the sales of economic vehicles, particularly in the Northeast, North China, and Northwest regions, where the share of A00 and A0 class vehicles has increased by over 5% year-on-year [11][12] - The promotion of small and micro electric vehicles through subsidies reflects a positive trend in the effective popularization of these models [12] New Energy Vehicle Market Analysis - The new energy vehicle market is showing strong performance, especially in pure electric and plug-in hybrid segments, with traditional fuel vehicles still holding a significant share in the Midwest and Northern regions [10][11] - In regions like Hainan and Tianjin, the proportion of new energy vehicles has reached 60%-70%, indicating robust growth [11] SUV Market Dynamics - The demand for SUVs remains strong in the Midwest, driven by geographical factors, while the Eastern regions show a preference for lower-end electric vehicles due to their flat terrain [10]