新财富·2025-03-25 03:27Core Viewpoint - The article discusses the segmentation and competition within the Chinese automotive market, particularly focusing on the price ranges of 10-20 million, 20-30 million, and 30-40 million yuan, highlighting the unique dynamics and consumer preferences in each segment [5][6][24]. Group 1: Market Size and Sales Data - In 2024, the cumulative sales of new energy passenger vehicles in China reached 1,286.6 thousand units, with the 10-20 million segment selling 559.9 thousand units, the 20-30 million segment selling 212.3 thousand units, and the 30-40 million segment selling 221.1 thousand units [5][7]. - The market sizes for these segments in 2024 are estimated at 839.85 billion yuan for 10-20 million, 530.75 billion yuan for 20-30 million, and 773.85 billion yuan for 30-40 million, indicating that the 30-40 million segment has a larger market size than the 20-30 million segment [6][7]. - The sales figures for 2022-2024 show a consistent trend where the 30-40 million segment has outperformed the 20-30 million segment in terms of sales volume [5][6]. Group 2: Consumer Preferences and Market Dynamics - The article notes that the demand differentiation between fuel and electric vehicles, as well as between sedans and SUVs, is less applicable in the 20-30 million price range, leading to a more complex consumer decision-making process [3][5]. - The competition in the 10-20 million segment is characterized by a focus on cost-effectiveness, with brands like BYD dominating due to their early market entry and strong cost management [9][22]. - The 20-30 million segment is described as having unclear demand segmentation, with consumers seeking higher value and satisfaction without fully transitioning to the premium 30 million and above segment [29][30]. Group 3: Competitive Landscape - Companies that can effectively target both the 10-20 million and 30-40 million markets are likely to achieve the highest profitability, although few companies currently span this price gap [9][24]. - The article highlights that brands like BYD, Geely, Tesla, and Li Auto are well-positioned to capture market share across these segments due to their diverse product offerings [9][24]. - The 30-40 million segment is noted for having a clearer competitive landscape, with established brands like Tesla and Aito having distinct user bases that are difficult to overlap [24][25].