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第一批中国「樱花难民」正在日本骂街
36氪·2025-03-26 13:51

Core Viewpoint - The article discusses the phenomenon of "sakura refugees," referring to Chinese tourists who travel to Japan for cherry blossom viewing but often miss the peak bloom due to unpredictable weather and timing issues. This trend highlights the growing economic impact of cherry blossom tourism in Japan, despite the challenges faced by travelers [3][10][18]. Group 1: Cherry Blossom Tourism Trends - The cherry blossom season in Japan is a significant draw for Chinese tourists, with four out of the top ten popular international flight routes from China to Japan during the Qingming Festival [4][5]. - The cherry blossom bloom period is notably short, lasting only about seven days, making it a gamble for tourists to time their visits correctly [6][7]. - Weather conditions this year have delayed the cherry blossom bloom, leading to many tourists returning disappointed after missing the peak viewing period [7][24]. Group 2: Economic Impact - The cherry blossom season has historically contributed positively to Japan's economy, with years when blossoms bloom before March 20 showing higher economic growth rates [15][18]. - The phenomenon known as "sakura economy" has emerged, where businesses launch special cherry blossom-themed products to attract tourists, enhancing overall consumption during this period [16][18]. - The influx of Chinese tourists has created a ripple effect in the tourism industry, leading to price fluctuations in flights and accommodations as demand shifts [24][29][30]. Group 3: Social Media Influence - Social media platforms have played a significant role in shaping travel decisions, with influencers promoting early bookings based on cherry blossom predictions, which can lead to misinformation and disappointment [8][20]. - Tourists are increasingly relying on cherry blossom prediction websites, which can vary in their forecasts, leading to confusion and miscalculations regarding the best times to visit [20][22]. Group 4: Traveler Experiences - Many travelers express frustration over their experiences, with some regretting not adjusting their travel plans based on updated bloom forecasts [31][32]. - The article highlights the contrasting experiences of tourists, where some successfully time their visits while others become "sakura refugees," underscoring the unpredictability of cherry blossom viewing [23][32].