AI下乡，收割「中老年韭菜」

Core Viewpoint - The article discusses the exploitation of elderly individuals by AI training institutions, highlighting how these organizations use deceptive marketing tactics to sell expensive courses that promise unrealistic financial returns through AI skills [4][10][20]. Summary by Sections Elderly Engagement with AI Courses - Elderly individuals, despite their initial skepticism towards technology, are increasingly drawn to AI courses marketed as opportunities for financial gain, often paying high fees for what are essentially basic skills [4][5][11]. - The article illustrates a specific case where an elderly woman enrolls in a 980 yuan AI course, believing it will enable her to earn significant income, showcasing the emotional manipulation involved in these marketing strategies [4][5]. Market Dynamics and Complaints - There has been a surge in complaints related to AI courses, with over 4,000 complaints on platforms like Black Cat, primarily concerning false advertising and unfulfilled promises of income [10][20]. - The article identifies a specific institution, Xiangfeng Qihang Education, as a major player in this market, which has been criticized for its lack of transparency and questionable practices [11][20]. Characteristics of AI Training Institutions - Many AI training institutions lack proper qualifications and often recycle content from free online resources, leading to accusations of content dilution and poor quality [20][24]. - The marketing strategies employed by these institutions often include fabricated success stories and aggressive sales tactics, creating a sense of urgency and fear of missing out among potential students [14][20]. Emotional and Social Factors - The article emphasizes that the elderly are not just seeking technical skills but also a sense of belonging and purpose, which these courses falsely promise to provide [18][26]. - The emotional appeal of these courses is significant, as they tap into the elderly's desire to remain relevant and connected in a rapidly changing digital landscape [18][26]. Alternative Educational Approaches - Some legitimate educational institutions, such as senior universities, are beginning to offer more affordable and appropriate AI courses for the elderly, indicating a potential shift towards more ethical practices in this space [21][24]. - The article suggests that addressing the emotional and social needs of the elderly, rather than just their technical skills, could lead to more meaningful engagement with technology [26].