Core Viewpoint - The article discusses the transformation of the independent agent model at Dajia Life Insurance, highlighting the establishment of exclusive agency stores and the benefits of this new business model for both agents and customers [2][6]. Group 1: Exclusive Agency Model - The exclusive agency model allows independent agents to operate as legal entities, enhancing customer trust and enabling access to small business tax benefits, which can be reinvested into the business [4]. - Dajia Life has established six exclusive agency stores in Shanxi, promoting a shift from passive management to autonomous operation, fostering long-term service relationships, and enhancing customer engagement through multi-scenario marketing [5]. Group 2: Development Stages - The exploration of the independent agent model at Dajia Life has progressed through three stages: attracting talent through a flat commission structure, enhancing agent professionalism via training, and now establishing exclusive agency stores [6]. - Since the initiation of the independent agent model in 2020, Dajia Life has seen significant growth, with a projected monthly average productivity of 90,000 yuan per independent agent in 2024, a 42% year-on-year increase [6]. Group 3: Future Plans - Dajia Life plans to further develop community-based grid stores, focusing on localized services and long-term customer relationships, aiming to transform independent agents into community insurance managers [8]. - The company intends to leverage experiences from the U.S. and Japan to create a community service ecosystem that combines health insurance and wealth management solutions for low-income families and small business owners [8].
代理店已开50+!这家寿险公司,规划“社区网络化门店”
券商中国·2025-03-26 01:54