Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant growth in production, sales, and exports, particularly in the context of the increasing demand for electric pickups and the strong positioning of leading manufacturers like Great Wall Motors [2][3][12]. Overall Analysis of the Pickup Market - In February 2025, the production of pickups reached 38,000 units, a year-on-year increase of 32%, while sales were 43,000 units, up 30% year-on-year and 18% month-on-month, marking a historical high for the same period in five years [2][10]. - The overall performance of the pickup market is strong, with Great Wall Motors maintaining a leading position domestically and internationally, supported by other manufacturers like Jiangling Motors and Zhengzhou Nissan [2][3][12]. Export Performance - In February 2025, pickup exports reached 20,000 units, a year-on-year increase of 46% and a month-on-month increase of 8%, with a cumulative export of 38,000 units in the first two months, up 38% year-on-year [2][12]. - The export share of pickups in total sales has increased, reaching 47% in February 2025 and 48% in the first two months, indicating a strong international demand for Chinese pickups [12]. New Energy Pickup Trends - The sales of new energy pickups in 2024 are projected to reach 13,000 units, a 59% increase year-on-year, with February 2025 sales at 2,000 units, up 299% year-on-year and 25% month-on-month [3][15]. - The market for electric pickups is expected to grow rapidly, driven by increasing consumer demand and the introduction of models like the Geely Radar electric pickup [3][15]. Regional Sales Characteristics - The main sales regions for pickups are concentrated in the southwest and northwest, accounting for approximately 48% of total demand in February 2025, with strong performance noted in cities like Chongqing and Chengdu [19][20]. - The demand in eastern regions has not seen significant growth, while the county and rural markets have shown a notable increase in sales [20][22]. Competitive Analysis of Pickup Manufacturers - Great Wall Motors continues to dominate the domestic market with nearly 50% market share, while other manufacturers like Jiangling Motors and Zhengzhou Nissan are also performing well [27][33]. - The competitive landscape is characterized by a strong performance from leading manufacturers, particularly in export markets, with companies like SAIC Maxus and Changan Motors showing significant growth [25][30].
【乘联分会论坛】2025年2月皮卡市场分析