谷子也要按斤卖了？第二波谷店倒闭潮来了

Core Viewpoint - The article discusses the ongoing decline of offline "谷店" (Grocery Stores) in China, highlighting the reasons behind the closures and the shift towards a more cost-effective and consumer-driven market, including the rise of "垃圾堆" (junk pile) stores that sell second-hand goods [3][6][19]. Group 1: Current Market Situation - Nearly a hundred offline "谷店" have closed in the first three months of the year, with some industry experts predicting that the peak of closures is yet to come [3][6]. - The closures are attributed to factors such as poor location choices, rational consumer behavior, and limited product selection freedom, leading to excess inventory [6][12]. - The rental costs for "谷店" have increased significantly, with some landlords raising their revenue share to as high as 30% [7][10]. Group 2: Consumer Behavior and Market Trends - Consumer enthusiasm for "谷店" has become more rational, with many feeling fatigued by the repetitive offerings and high prices of new products [12][15]. - The rise of "垃圾堆" stores, which sell second-hand goods at lower prices, reflects a shift towards more economical consumption patterns [21][22]. - The popularity of "垃圾堆" stores is driven by their affordability and the availability of unique IP products that are not found in traditional "谷店" [21][22]. Group 3: Business Adaptation and Future Directions - Some "谷店" are adapting by diversifying their offerings, such as incorporating DIY workshops and themed cafes to attract customers [31][34][36]. - The emergence of themed cafes and card game shops within the "谷店" ecosystem indicates a trend towards creating unique consumer experiences to differentiate from competitors [32][36]. - The market is undergoing a significant transformation, with many store owners realizing that the previous model of easy profitability is no longer viable, prompting a need for strategic pivots [31][36].